I was watching this video of Tampa based band, Merchandise, and before they play, their greeting is, “Hello, college students of America.” And this is funny and contradictory because, well, the video is an NPR field recording, and NPR is an all ages but more likely a young urban professionals jam, especially the music section (because regular programming certainly has an older demographic), but here is this band claiming their audience to be the college students of America. So perhaps: NPR finds “hip” music that college kids like, and the college kids- at least some of them, or maybe more than some, or maybe I was wrong and they are actually largely NPR Music’s intended audience anyway- have money to spend on chasing the music, and because NPR has that yuppie audience too, well those professionals- who consider themselves hip- are shown such hip recordings as these, and are made to understand that they, too, should spend their money on what is hip, if indeed they want to remain as hip as the college kids.
And so, it should come as no surprise to hear that Canadian indie super-group, The New Pornographers, are playing Tufts Spring Fling this Saturday. As the video above so lovingly points out, Tufts students are eligible to purchase up to 4 guest tickets. Call your Jumbo friends! Pitchfork’s favorite rapper to hate on, Childish Gambino, and band-for-Tufts-kids-to-do-hard-drugs-to, Flosstradomus, are the other two main acts.