Google to Reorganize: Alphabet

By Conor McMahon

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Tech comm overlord, Bing Google has shaken up its company structure. The Silcon Valley Empire will reorganize into a new enterprise, “a collection of companies” called Alphabet. Fear not, disciples of Page and Brin! Google itself is not going anywhere. Now the search engine will act as a subsidiary to the larger organization. That’s right, it has become so all knowing and all powerful that only Google can reign in Google.

What does this mean for our Allston Pudding readers? Well our biggest of Brothers can now act more freely under the new company structure. Google and its other companies will be “trimmed down” to focus on their particular needs and aspirations. Each company under the Alphabet gets its own CEO and its own mission. As Larry Page put it in their company statement, “we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence.”

It looks as though this structure will incentivize risk taking and inter-organization competition. The tightened structure will allow for the different companies of Alphabet  to grow at their own rates.  Who knows what this means for the music world, but one thing is for sure, our Dear Leaders are presenting us with a bountiful basket of opportunities.

Our Dear Leaders at Google are “excited about:

  • Getting more ambitious things done.
  • Taking the long-term view.
  • Empowering great entrepreneurs and companies to flourish.
  • Investing at the scale of the opportunities and resources we see.
  • Improving the transparency and oversight of what we’re doing.
  • Making Google even better through greater focus.
  • And hopefully…as a result of all this, improving the lives of as many people as we can.”

All I hope is that this means my erotic search history stays between me and them… and the NSA… and the data mining companies that are sold my preferences for target marketing.