VIDEO PREMIERE: Divine Sweater Updates Their “Ten Year Plan”

By Allyssa DelVecchio

Photo by Meghan Kelleher

One of the toughest things about being a musician is trying to plan out career success while making music. And now, for artists like Divine Sweater, the COVID-19 pandemic has put a wrench in most plans for 2020 causing most ambitions to be postponed. However, while their plans have been delayed, there is no slowing this Boston indie group.

Last month, Divine Sweater gave Allston Pudding the exclusive on their single, “Looking For You,” a symbolic song about the similarities between getting separated from your family at a carnival and losing the people you love. This month, they released their newest single, “Ten Year Plan,” another song other artists, college grads, and anyone stuck in an unplanned rut can relate to. 

“‘Ten Year Plan’ is about pretending to have a plan in place and making fun of how long it takes to be successful.”

“‘Ten Year Plan’ is about pretending to have a plan in place and making fun of how long it takes to be successful. We wrote this song because we want to be successful musicians, but underestimated how hard it is,” says lead singer Meghan Kelleher. “Plans are these fake things and it’s impossible to plan because so many things are out of our control.”

Still wanting to put out content, Divine Sweater gets creative for their newest music video for “Ten Year Plan” by using social distancing and Zoom as the inspiration for making this video. “All five of us were in separate places, and we really wanted to focus on this time in history where everything was totally unplanned,” Meghan says, “We each picked video parts of our life that we thought were lighthearted or spoke to us.” 

“Plans are these fake things and it’s impossible to plan because so many things are out of our control.”

The “Ten Year Plan” music video is not only a witty and creative new take on a social distancing music video, but also serves as video evidence of this unplanned time in our lives. From the excessive hand washing (with multiple different kinds of soap) to the plant tea party to the DIY hair cuts that most of us have fallen victim to. This may be a typical day in the life for Divine Sweater, and everyone who watches this video will be able to relate to the boredom-induced creativity solitude can provide. However, the best part of the video? Definitely the utilization of the Zoom background effect to “play” piano.

Check out the music video for “Ten Year Plan” below: