Stream LVL UP’s Addictive New Song “Soft Power”

LVL UP Hoodwink'd

We’ve said it once, we’ve said it twice, and we’ll sure as hell say it a third time until everyone believes us: there isn’t any record label who nails their roster quite like Exploding In Sound. Alongside Speedy Ortiz, Krill, and Pile, the label also has New York’s lo-fi rockers LVL UP on board — and the band’s newest single will have you clicking on repeat as soon as it ends.

“Soft Power” sees LVL UP delivering a scratchy guitar song whose slow start soon erupts into a fuzz twirl for communal head banging. Dave Benton’s deadpan vocals give an alluring spine to the piece as it becomes tougher and tougher, eventually becoming what sounds like a lost Weezer track. In a few weeks, we’ll get to hear even more of this, too. The band’s sophomore LP, Hoodwink’d, comes out September 23 on Double Double Whammy and Exploding in Sound.

Stream the song below: