First David Lynch, then St. Vincent’s Annie Clark, next up: The New Pornographers. It seems a new trend for the more off-beat megaceleb is a self-branded cup of joe. Chicago-based Intelligentsia Coffee has teamed with the Canadian rockers to concoct their own artisanal line of coffee. 

“Brill Brew” draws its name from the Canadian outfit’s first album in four years, Brill Bruisers. 

In a statement, frontman A.C Newman said, “As absurd as it may seem for us to have a signature blend, I think it is important that there is some sort of marker, some flag planted in the earth, so that whoever walks into Intelligentsia, whoever drinks this, will know: ‘The New Pornographers really really loved coffee.’

Pre-order the band’s brew, and a whole mess of other stuff at their site. The “Brill Brew Bundle” (say that three times fast) includes, coffee, two tote bags and a set of mugs. We love mugs! We love coffee! We love caffeine!